Consumer media group

Following a loss of momentum in negotiations, one of the parties to a major consumer media merger sought external support to revitalise the business case for the deal, in strategic, operational and financial terms.

Working closely with the integration taskforce, the team developed a strategic and business plan for the combined entity, articulating how the deal would transform the competitive position and long term prospects for the companies, and estimating the overall value creation potential. The analysis was built on detailed planning work undertaken at the level of each individual business unit.

After several rounds of negotiation, the deal was eventually concluded, with the joint business plans providing a cornerstone to the justification for the merger.