Multichannel TV broadcaster

Faced with mounting losses and an “NPV negative” business plan, consensus was steadily building at the client for a decision to shut down a recently launched international TV channel.

The team challenged this decision by documenting the typically long trajectories to breakeven for most TV channels, by uncovering flaws in the client’s valuation methodology, and by benchmarking the overly conservative audience and advertising growth assumptions against competitor performance.

Building on the analysis, the team developed a turnaround plan based on a reduction of editorial costs, a redesigned sales force, and a commitment to a set of financial and operational milestones