Direct Media group

In parallel to launching a major overhead reduction initiative, the client sought to streamline the company’s product acquisition and marketing core processes with the objective of reducing costs, cutting response times, and increasing the organisation’s flexibility to respond to changing market conditions.

In an initial phase, the team documented the significant complexity and cost of the current processes and built a detailed fact-base to garner cross-company support for major change.

The team subsequently recommended standardising and simplifying process steps across all business units and dramatically reducing the number of handoffs – particularly between departments. These changes were implemented through significant organisational change, with the creation of process owners and cross functional process teams.