Free-to-air TV broadcaster

Faced with a loss of momentum in its audience, advertising revenue and earnings, the client sought advice on the options for improving its competitive and operating position through partnerships.

The team identified and estimated the potential to achieve revenue and cost synergies in all major areas of operations: content acquisition, marketing, ad sales and distribution, and developed a shortlist of potential partners.

Through extensive discussions with the executive team, the list of target partners was narrowed down to a small number of high potential deals, in support of which the team developed detailed briefing materials, including a valuation of likely synergies, an analysis of respective contributions and an agenda for negotiations.