It is not uncommon for consulting teams to be staffed with generalists who must devote a considerable amount of time, at the client's expense, to catching up on industry dynamics.

Our experience suggests that clients are increasingly disinclined to accept this model, and we believe that industry expertise is essential to providing an effective service, for several reasons, including:

• The ability to focus work on testing possible recommendations early in the project, rather than collating basic industry facts.
• Access to a network of senior contacts across the industry.
• Familiarity with the main sources of industry information.
• Credibility with staff across the client organisation.

We are totally focused on and passionate about the Media industry. It’s all that we do.